La Jolla Fashion Film Festival

What

La Jolla Fashion Film Festival

When

4/24/2010

Where

4/23 Contemporary Fine Arts Gallery 4/24 La Jolla Bridge Club

This is a unique event!

Giant outdoor movie screens showing the latest in a new type of film short - the fashion film. Featuring both "brand" and freelance genres in a fascinating display of a new art form that is emerging worldwide.

Be part of the evolution of fashion with La Jolla’s two-day fashion event. The La Jolla Fashion Film Festival centers on a digital vision set in a world class coastal resort – utilizing outdoor showings on giant seaside movie screen, the "Show on Prospect" - an exclusive screening held in the center of the "Village", fashion webcasts, twitter pop-up shows, film debuts, and more.

With bloggers in the front row of fashion weeks, live streaming runway shows, and the explosion of fashion ecommerce sites; fashion is made a digital shift. Out of this digital paradigm has emerged a new art form and marketing channel - the fashion film. The La Jolla Fashion Film Festival (LJFFF) sets out to embrace the proliferation of this new digital media genre with the debut of first annual fashion film festival in America.

Recognizing the emergence of the cinematic genre to the fashion world, the film festival will feature productions from major fashion houses and world class directors. The festival will include short films from established and emerging designers. Many debut productions will be contemplated. LJFFF seeks to use the film medium as both an expression of art and as an exciting way to introduce new collections to the marketplace.

These evolutionary events in the world of fashion will begin on Friday, April 23, 2010 and will conclude with a cinematic finale on Saturday, April 24, 2010. The events will take place in and around La Jolla's pristine coastline, parks, bays and famous Prospect Avenue, offering attendees a world-class seaside resort experience.  

Opening night kicks-off with The Show on Prospect. An exciting and unique event where guests will attend showings in a festive Village center location.  

Day two will be hosted at the picturesque La Jolla Cove Bridge Club. Attendees will have the opportunity to enjoy fashion breakout sessions, a networking luncheon and an informal modeling happy hour. As dusk falls celebrants will be seated and treated to showings on a giant outdoor movie screen tucked in between the cove, downtown lights, and surf. The night of glamour will conclude with a finale party.

http://www.ljfff.com/